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#2023APPAM Sponsorship Specifications

APPAM_FC_2023_700_180

 

2023 Sponsorship Specifications and Examples

Questions? Submit via email to Samantha Oliver Thomason, soliver@appam.org. 

 
Important Dates General Sponsor Packages Online Program Ads Registration Ads Mobile App Ads Print Ads Exhibits


 

Important Dates

Online Program Ads Due June 30*
Registration Ads Due June 30*
Mobile Ads Due August 25
Sponsor Payments Due August 31
Sponsorship Spotlight Forms Due September 1
Pocket Guide Ads (Print) Due September 22
Exhibitor Deadlines

Booth Selection - Late August

Freight begins - October 9

Discount deadline - October 11

Freight ends - November 1

*The deadline for digital ads is flexible. Digital ad orders will be accepted on a rolling basis through the fall & ads will be made live approximately five business days after receiving the artwork.

Platinum Sponsors:

  • Full Page Print Ad in Pocket Guide Program 
    • More information in the Print Ads section below
  • Home Page Rotating Banner Ad in Online Program
  • Home Page Rotating Banner Ad in Mobile App
  • Half Tower Ad in Registration System
  • Single Exhibit Space w/ Option to Upgrade for $250
    • More information in Exhibits section below
  • Six Complimentary Registrations
    • Registration discount code to be provided via email in late July
  • Opportunity to Send One Tweet During the Conference
    • Will be collected via email in the late summer
  • Opportunity to Provide Registration Area Materials
    • Information to be provided in late summer
  • Featured Profile in APPAM Sponsor Spotlight Recognition throughout Signage, Mobile App, Programs, and Registration Area
    • Logo and website URL from your order form will be used. No further action required

Gold Sponsors:

  • Half Page Print Ad in Pocket Guide Program
    • More information in the Print Ads section below
  • Home Page Full Rotating Tower Ad in Online Program
  • Single Exhibit Space w/ Option to Upgrade for $250 
    • More information in Exhibits section below
  • Four Complimentary Registrations
    • Registration discount code to be provided via email in late July
  • Opportunity to Provide Registration Area Materials
    • Information to be provided in late summer
  • Featured Profile in APPAM Sponsor Spotlight
  • Recognition throughout Signage, Mobile App, Programs, and Registration Area
    • Logo and website URL from your order form will be used. No further action required

Silver Sponsors:

  • Interior Page Banner Ad in Online Program
  • Two Complimentary Registrations
    • Registration discount code to be provided via email in late July
  • Opportunity to Provide Registration Area Materials
    • Information to be provided in late summer
  • Featured Profile in APPAM Sponsor Spotlight Recognition throughout Signage, Mobile App, Programs, and Registration Area
    • Logo and website URL from your order form will be used. No further action required

 

Online Program Ads (Digital)

Due: June 30, or as soon as possible.

Ad layout: You can see examples of all ads throughout the 2021 Online Program and the 2022 Online Program.

Digital_Ads_Web

Banner Ads

These are horizontal ads that will run along the top of the page on a rotating basis. Each sponsor gets one ad placement per purchase and the ad section rotates evenly between all sponsors.

  • Link: These are clickable ads so please provide a redirect link
  • File: JPG, GIF, or PNG
  • Sizes:
    • Standard desktop display: 728X90 (horizontal format)
    • Mobile display: Confex will resize the banner so no alternative sizes needed
    • APPAM Example:

Banner_Ads_Web

 

Tower Ads

These are vertical ads that will run along the right side of the page on a rotating basis. Each sponsor gets one ad placement per purchase and the ad section rotates evenly between all sponsors.           

  • Link: These are clickable ads so please provide a redirect link
  • File: JPG, GIF, or PNG
  • Sizes:
    • Standard desktop display: 160x600 (vertical format)
    • OPTIONAL mobile display: 728x90 (horizontal format)

Example:
 

Tower_Ad

Ad Placement

  • Home Page: These ads are on the home (landing) page of the Online Program. Since there are multiple ad spots for this page, the ads will rotate automatically between sponsors.

  • Policy Area: There’s one banner and one tower ad per policy area. The policy areas are reserved on a first come, first served basis. One of the most common ways our attendees browse the APPAM Online Program is by policy area - you can see the 2023 policy areas here.
  • Interior Pages: These ads are on all interior pages of the Online Program. Since there are multiple ad spots for this page, the ads will rotate automatically between sponsors. Interior pages include but are not limited to the following pages: Search, Log In FAQ, Browse by Session Type, Browse by Day, Participant Index, and Organization Index.

 

Registration Ads (Digital)

Digital Ads Due: June 30, or as soon as possible.

There will be one sponsor ad per registration form that will appear along the right side of the form’s page, as shown below. You can see the expired 2021 Registration Form as a live example.

 

Reg_ads

 

Registration Ad Specs: 

  • Link: These are clickable ads so please provide a redirect link
  • File: JPG
  • Size: 220 x 220 px

 

Mobile App Ads

Due: August 25

Home Page Rotating Banner Ads

  • Redirect Link: The ads are clickable so please provide the desired URL
  • File Format: png or jpg

  • Size: 768w x 160h

  • Misc. Notes:
    • Ensure any text is legible when the image is viewed at half of its size (zoom out so the image is only 50% of its size - can you still read all the text?)
    • Avoid gradients so the graphic can blend into the background color of the ad space. You can pick that color on image upload for each graphic.

mobile_app_ads

*Red circle = General mobile app sponsor ad that will be present at the top of every screen. This ad is created internally by APPAM and will include the mobile app sponsor logo and redirect link

*Green circle = Rotating mobile app banner ad that will be present at the top of the home page

Policy Area Banner Ads

  • Redirect Link: The ads are clickable so please provide the desired URL
  • File Format: png or jpg
  • Size: 640w x 160h
  • Policy Areas (15): Policy areas will be reserved on a first come, first served basis. Only one ad/sponsor per area.
  • Misc. Notes:
    • Ensure any text is legible when the image is viewed at half of its size (zoom out so the image is only 50% of its size - can you still read all the text?)
    • Avoid gradients so the graphic can blend into the background color of the ad space. You can pick that color on image upload for each graphic.

policy_area_ads

 

Pocket Guide Ads (Print)

Print Ads Due: September 22 (Firm)

The pocket guide is condensed version of APPAM’s previous full printed program. Since this book is meant to fit in your pocket so it’s a narrow, spiral bound book. You can view a PDF version of the 2021 Pocket Guide here. There are three placement options available for purchase in 2022:

image

Cover Ads– There are three covers spots available - Inside Front Cover, Inside Back Cover, and Back Cover. The below is an example of the back cover from 2021, which will be the most in-demand and likely entered into the lottery due to its high visibility.

Cover Specs:    

  • Trim: 3.5" W x 7.5" H
  • Bleed: Add 1/4" bleed
  • Include cropmarks
  • File: PDF
  • Resolution: 300 DPI

 

Cover_specs

 

Full Page Ads – Below shows two side-by-side full page ads. These ads are on different pages and separated by the spiral binding.

Full Page Specs:

  • Trim: 3.5" W x 7.5" H
  • Bleed: Add 1/4" bleed
  • Include cropmarks
  • File: PDF
  • Resolution: 300 DPI

full_page

 

Half Page Ads – Below shows four half-page ads. The stacked ads appear on the same page, but the side-by-side ads are printed on different pages and separated by the spiral binding.

Half Page Specs:

  • Trim: 3.2" W x 3.5" H
  • Include cropmarks
  • File: PDF
  • Resolution: 300 DPI

 

half_page_ads

Exhibits

View the Freeman Quick Facts and the exhibit hall floor plan. 

Freeman is the decorator for the 2023 APPAM Exhibit Hall. Confirmed exhibitors will receive a welcome email with access to the online platform in July. This is where you can arrange for freight, order additional booth furnishings or graphics, or request special booth services, like daily cleaning. Below are important dates for exhibitors:

  • Late August - Booth selection begins, Platinum & Gold sponsors select first then open to all on a first come, first served basis. Details will be shared by Samantha shortly

  • October 9 - Freight window opens, if you're sending materials to Freeman

  • October 11 - Early order discount deadline ends, if you're ordering additional furnishings

  • November 1 - Freight window closes, if you're sending materials to Freeman

Sponsorship Questions?

Email APPAM Deputy Executive Director, Samantha Oliver Thomason, soliver@appam.org.

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