Surveys remain one of the most powerful tools for understanding what people know, do, and believe—but designing a survey that produces valid and reliable data is far from simple. Researchers face critical decisions at every stage: Which sampling approach ensures representativeness? How do you craft questions that minimize bias? What strategies maximize response rates and data quality?

This webinar provides a comprehensive overview of the survey design process, blending literature with practical, real-world examples.

• Participants will learn best practices grounded in methodological rigor, including:
• Selecting a scientific probability-based sample
• Designing and testing effective questionnaires
• Developing outreach and data collection protocols to boost participation
• Applying appropriate post-survey processing and adjustments for accuracy

This session equips participants with actionable strategies to design surveys that deliver trustworthy insights.