Surveys remain one of the most powerful tools for understanding what people know, do, and believe—but designing a survey that produces valid and reliable data is far from simple. Researchers face critical decisions at every stage: Which sampling approach ensures representativeness? How do you craft questions that minimize bias? What strategies maximize response rates and data quality?
This webinar provides a comprehensive overview of the survey design process, blending literature with practical, real-world examples.
- Participants will learn best practices grounded in methodological rigor, including:
- Selecting a scientific probability-based sample
- Designing and testing effective questionnaires
- Developing outreach and data collection protocols to boost participation
- Applying appropriate post-survey processing and adjustments for accuracy
This session equips participants with actionable strategies to design surveys that deliver trustworthy insights.
