Better Surveys, Better Data: A Practical Guide for Researchers
April 22, 2026 - (02:30 PM - 03:30 PM)
Surveys remain one of the most powerful tools for understanding what people know, do, and believe—but designing a survey that produces valid and reliable data is far from simple. Researchers face critical decisions at every stage: Which sampling approach ensures representativeness? How do you craft questions that minimize bias? What strategies maximize response rates and data quality?